This year’s ecumenical Christmas advertising campaign in the UK (they have one each year) has Christ in the middle of consumerism. “Christmas Starts with Christ” is the catchphrase across a number of years. A cycle courier and plasterer stand in for the shepherds. The wise men become three successful entrepreneurs and their gifts are a Swarovski crystal perfume bottle, a Faberge egg, and a replica Damian Hirst skull. Clothes are from shops such as Topman, Zara, and Donna Karan.