I want to initiate some sort of discussion/reflection around the idea that we very quickly speak of/treat “God” as a product, as an object, as a “means”.
- There is anxiety in the West that the numbers in churches are dropping, and the average age is rising. God often appears in talk around such anxiety as one who will help us re-fill the pews. God, then, is the means – the filling of our pews is the real goal (including the future maintenance of our pretty building)…
- Peace, ethics, values, meaning, happiness, health, financial security,… are taken for granted as the goals of life. God is presented as the means to help us achieve our goal. WIIFM (“what’s in it for me?”) often dominates church “evangelism” with little to differentiate this from any secular advertising campaign.
- Churches are for ever trying to appear relevant and “with it” with ever-new programmes trying to package the “message” as if they are one more option competing for people’s leisure time, and God is merely another product on an ever-expanding market.
You must be able to think of other points along this line… I’m sure I have also been similarly guilty… What do you think?…
- There is a God, now stop worrying and enjoy your life.
- God advertising campaign
- marketing and evangelism – a new model
- Do dogs go to heaven?
- Be in the Church without being of the Church