When I first watched internet sensation “Why I Hate Religion, But Love Jesus” there was something that began to bug me. Here’s the video that has taken the internet by storm – something like 14 million viewers in the first week!

Okay, I can get past the gender-exclusive language. That’s not what bugs me…

I wonder what the whole over-slick presentation is – the filming of him being filmed (who is this guy?! I’ve never heard of him). But that’s not what bugs me…

I can cope with young people having yet another reason to argue with their parents who are dragging them to church Sunday by Sunday as a family. That’s not what bugs me…

I can overlook the simplistic theology – it’s no different to many a Bible-thumping street-corner preacher. I see religion as the scaffolding, and spirituality as the building – focusing on the scaffolding is putting the emPHASis on the wrong syllABle. But that’s not what bugs me…

Though I do very much appreciate the following theological response:

What bugs me… is when you click on “Show more” on the YouTube video:

serve jesus buy this watch

I’m sorry?!!! I’ll read that again:

“Wanna start helping and serving Jesus in a practical way?”

…it’s gonna say: donate to this, or go and help these, or join the cause for…

But nope. It’s “checkout the company of the watch I am wearing in the video! They give 10-25% of all proceeds to non profits and…(wait there’s more!)… the bands and faces are interchangeable!” (Cool eh! Interchangeable watch bands and faces for Jesus!)

The video is so clearly directed to the USA market – am I surprised that the watches cannot be bought beyond USA borders? What is surprising is that no one is commenting on the connection to the watches. No one. The church is expert at bait and switch – but this appears to be right up there in the slight of hand area. But… I don’t know why it should bug me… It clearly doesn’t bug anyone else… It’s not like American Christianity has ever been anything but totally sincere, with absolute integrity, and deep authenticity…

H/T Christine Sine

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