I have already written about Rugby being the established State Religion of a deeply-religious New Zealand. Our whole education system this year has shifted school holidays not to benefit educational aims, but to fit in with the Rugby World Cup. [As with many minority sects, those living within it do not realise how small the actual sect is – but that’s another story ;-)]

I also have a fascination for religious language used in NZ advertising (& elsewhere). So you can understand my interest in the rugbyheaven.co.nz concept, receiving a Press newspaper Rugby Heaven liftout with an All Black image which, arriving folded, gives the impression of a priest in clerical collar… Here follow some of the advertising:

Similar Posts: