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marketing and evangelism – a new model

Marketers and entrepreneurs might help expanding and clarify this post, along with others as these are thoughts in the making… I am coining the terms “permission evangelism” and “participation evangelism“. So from now on – if you use those terms – please credit me 🙂 Old style marketing has been called “interruption marketing” or “interruptive

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Sorry

Alongside the enjoyment, there have been a lot of reflections on don’t-judge-a-book-by-its-cover Susan Boyle. We can now add to that, after her performance on Sunday, Simon Cowell apologising to Susan, You know what, I just want to apologise because of the way we treated you before you sang the first time. You made me and

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